It is essential to be imaginative and original in your online marketing campaigns. One method to stand out and increase awareness of your brand is to present your customers with an explainer video. Whiteboards and animation add interest to the process. These are the ways that whiteboard animation video can make your website more attractive and boost your business.

Reasons for Growing Demand

  • Hand-drawn art looks scientific and convincing
  • Animated writing and erasing on a chalkboard look entertaining
  • Can be easily edited or updated
  • Low cost, ease of operation
  • Short and to the point method of content marketing

Mixing Ecommerce and Art

Explainer videos with whiteboards are a great method to grab people's attention regardless of the type of business you operate. They can appeal to your audience on both emotional and rational levels. The design is real and clearly the result of innovative thinking. The most important feature of this kind of videos is how it informs viewers about the company's brand.

Explainer Video Types

Don't worry about explainer videos becoming too popular of a trend that they'll all have the same feel. Diversity in explainer video types allows you to be creative enough to not resemble any other animated production. Here are some common types of explainer videos:

  • Live-Action Explainer Videos
  • Animated Explainer Videos
  • Whiteboard Explainer Videos
  • Kickstarter Explainer Videos

No animation is involved with live-action explainer videos, which are best suited for explaining physical products or people-oriented services. Using real people gives the production a more down-to-earth presentation and human emotional feel. Animation works well for describing software and other intangible goods and services.