With eBay undergoing its most dramatic transformation since its inception, many sellers are looking at Amazon as a potential marketplace for their goods.
There are many good reasons to look at Amazon. It is a large marketplace, larger than eBay. Its customers are less bargain sensitive than eBay customers. And Amazon handles all the payment processing so there are never any issues about a winner making a payment.
But Amazon is not the same marketplace as eBay. And just as there are specific steps to take to be a success on eBay, there are specific steps that need to be taken on Amazon.
Amazon offers a few different account levels for merchants. The first tip is deciding which account level is right for you. The regular account level – the marketplace seller – is an account that lets you list product that is currently represented in Amazon's catalog for free. That's right, there are no listing fees. You only pay when you make a sale. The second account level – the pro merchant account – is much more flexible. It allows you to list items that are not currently in Amazon's catalog. And it gives you a discount of $0.99 per sold item off the fees charged to a regular marketplace seller. So if you make more than 40 sales a month and/or find yourself needing to make new Amazon catalog entries, the pro merchant account is the way you want to go.
The second tip is to understand that creating a listing on Amazon is very different than on eBay. Amazon is totally catalog-based. You need to find the exact product in Amazon's catalog to match the item you have for sale and then you tell Amazon that you have one or more of that particular item. If your item is not in the catalog, you cannot sell it on Amazon (unless you have a pro merchant account that allows you to create new catalog entries.)